The HBO Voyeur Project was a theatrical multimedia experience and marketing campaign launched in the summer of 2007 using Voyeurism as a vehicle. Content related to the characters is scattered online in fictional web pages, in photo and video clips on media sharing platforms such as Flickr and YouTube, in blogs and social networks, on the HBO channels, and through mobile content. The focus seems to be on people living in eight fictional apartments on the corner of Broome Street and Ludlow Street. The display was projecting on a massive scale on the side of a building on Broome and Ludlow street on June 28 - July 1, from 9 - 11pm, and again from July 5 - July 8. The same film is set to music on the website at HBO Voyeur. The site's slogan was "See what people do when they think no one is Watching." The residences and their respective stories appear in New York City.

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Site Schematics


Motion Tests and Ancillary Interaction Demo


2008 HBO Voyeur, Cannes Lion - Websites & Microsites - Gold
2008 HBO Voyeur, Cannes Lion - Best Integrated Promotional Campaign - Grand Prix
2008 HBO Voyeur, Cannes Lion - Integrated Film - Gold
2008 HBO Voyeur, Cannes Lion - Best Use of Digital Media - Silver
2008 HBO Voyeur, Clio Awards - Consumer-targeted Site - Gold
2008 HBO Voyeur, Clio Awards - Video/Moving Image - Silver
2008 HBO Voyeur, Communication Arts Interactive Design Annual - Interactive Annual 14
2008 HBO Voyeur, 14th Annual Communicator Awards - TV - Gold
2008 HBO Voyeur, 14th Annual Communicator Awards - Video or Motion Graphics - Silver
2008 HBO Voyeur, D&AD - Websites & Integrated - Yellow Pencil
2008 HBO Voyeur, Design Week Awards - Digital Design - Commercial - Winner
2008 HBO Voyeur, Global Media Awards - Outstanding Website
2008 HBO Voyeur, HOW Magazine's Interactive Design Annual - Consumer Website - Outstanding Award
2008 HBO Voyeur, London International Awards - Digital Grand Prize
2008 HBO Voyeur, London International Awards - Best Use of Animation + Motion Graphics - Gold
2008 HBO Voyeur, London International Awards - Online Branded Content - Gold
2008 HBO Voyeur, London International Awards - Integrated Media - Gold
2008 HBO Voyeur, New York Festivals - Best use of rich media - Gold World Medal
2008 HBO Voyeur, One Show Entertainment - Online Videos - Silver
2008 HBO Voyeur, One Show Interactive - Websites Corporate Image - Gold
2008 HBO Voyeur, Promax BDA - Flash Site - Gold
2008 HBO Voyeur, Promax BDA - Website - Entertainment/Programming/Special Event - Bronze
2008 HBO Voyeur, Primetime Emmy Awards - Interactive Media - Nominee
2008 HBO Voyeur, red dot - Communication Design - Winner
2008 HBO Voyeur, STEP Inside Design Awards - Winner
2008 HBO Voyeur, W3 Awards - Entertainment - Gold
2008 HBO Voyeur, W3 Awards - Television - Silver
2008 HBO Voyeur, Web Marketing Association (WMA) WebAward - Entertainment/TV Standard of Excellence
2008 HBO Voyeur, The Webby Awards - Television - Winner
2007 HBO Voyeur, The FWA - Site of the Year - Nominee
2007 HBO Voyeur, The FWA - Site of the Month
2007 HBO Voyeur, The FWA - Site of the Day
2007 HBO Voyeur, Pixel Awards - TV - Winner
2007 HBO Voyeur, Pixel Awards - Best in Show - Runner-up
2007 HBO Voyeur, Adobe 2007 MAX Awards - Video - Winner

Design Director, Conception, Designer, Animator
At Big Spaceship
For BBDO
HBO Voyeur